JWT’s multi disciplinary digital unit, dotJWT has brought home a gold and two silvers from the W³ Awards, for its MyWheels and Avis campaigns.
The W³ Awards honour creative excellence on the web from award winning sites to videos and marketing programmes. The awards are sanctioned and judged by the International Academy of the Visual Arts.
JWT’s gold award honoured the agency’s integrated campaign for MyWheels, the newest online automotive brand in South Africa. The multi-channel media campaign retained digital at the heart of the strategy, but outdoor and activation elements supported consumer engagement on the brand’s website and newly launched social properties.
Colleen Klopper, General Manager Retail Digital Channels, Barloworld Motor Retail said “We have proven that we can not only launch an online automotive brand into a heavily traded and cluttered media environment but, break through the clutter and make an impact. This is testament to dotJWT’s insight and expertise in building brands in the digital age.”
The two silver awards were presented for Avis campaigns. They recognised excellence in Social Media and, Reputation Management on Social Media. dotJWT’s solutions have assisted Avis in setting customer service standards and reputation management in the car hire industry, with 15 minute customer response times and reservations via Twitter.
Commenting on the wins JWT’s CEO Modise Makhene said, “Our team’s creative and technical prowess has been rcognised and we’re thrilled with the accolades which are testament to JWT’s Worldmade philosophy and creating effective campaigns through creative excellence. We look forward to being even more successful at next year’s W³ Awards.”
Yoav Tchelet, Executive Digital Director of dotJWT added: “We’re honoured to be recognised globally for the work we’ve made on behalf of our clients. This proves digital business solutions from South Africa can compete at a global level and now it’s our responsibility to keep the region there.”
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today.
JWT embraces a WORLDMADE philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Macy’s, Mondelez, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone, Vonage and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.